02 — Café website · Concept

Morrow Coffee

Helps a neighborhood café turn a quick look into a visit: the seasonal menu is easy to browse on a phone, with hours and seating details right where people check them.

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Business
Specialty café (fictional)
Project
Café website
Status
Concept · live demo
Built with
Astro, TypeScript, CSS

(01)

The brief

Morrow Coffee is a fictional daytime café. Its customers mostly want three things: what’s on the menu, whether it’s open, and whether they’ll get a seat. They usually check on a phone, often on the way.

A PDF menu and a social profile were doing that job badly. The brief: a menu that is pleasant to browse on a phone, seasonal specials at the top, and the practical details people check before they leave home.

  • Goal 01 Make View menu the main action
  • Goal 02 Browse categories with one thumb
  • Goal 03 Show today’s hours and open status
  • Goal 04 Answer seating, laptop, dog and access questions

(02)

Design decisions

  1. 01

    Menu first

    View menu is the primary action. Categories sit in a sticky, swipeable bar that follows your position, so a long menu never feels like a long page.

  2. 02

    Answers before they’re asked

    Hours with today highlighted and a live open or closed status, plus seating, Wi-Fi, laptops, dogs, step-free access and payment, all in one short section.

  3. 03

    A lighter, warmer identity

    A soft serif, cream and apricot palette, and arched and rounded photo crops give the café its own rhythm, different from the barbershop’s hard edges.

  4. 04

    Easy to keep current

    The whole menu lives in one data file. Changing a price or adding a seasonal drink never touches the layout.

Morrow Coffee: a key screen on a laptop

(03)

The customer journey

Most visits are a quick check on a phone. The journey goes from the first screen to the menu to the visit details.

  1. Morrow Coffee homepage on a phone with opening status and View menu button

    Step 1

    Open the site

    Today’s hours and the View menu button appear on the first screen.

  2. Morrow Coffee menu on a phone with sticky category tabs and priced items

    Step 2

    Browse the menu

    Category tabs stay pinned while you scroll and highlight the section you are in. Dietary tags are spelled out in a legend.

  3. Seasonal specials section on a phone

    Step 3

    Check the seasonal specials

    Three seasonal items sit above the full menu with photos and prices.

  4. Visit information on a phone with hours, address and practical details

    Step 4

    Plan the visit

    Hours, address, seating and access details are grouped in one place, with an illustrative map.

(04)

How it’s built

  • Menu items, prices and dietary tags are rendered from a single typed data file.
  • Category tabs are ordinary links to page sections, enhanced with a small script that tracks the visible category.
  • Open or closed status is calculated in the browser from the listed hours, with the full table always visible.
  • Photography is served as AVIF and WebP at sizes matched to the screen.